Customer and Market Research
Understand your audience deeply
What you'll learn: Customer and Market Research — a 30-minute sales and marketing course on Sonder.courses.
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience. Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research. You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.
What you'll explore
- A focused, beautifully crafted lesson — 30 minutes or less
- One illuminating idea explored from multiple angles
- Works on any device — phone, tablet, or desktop
- Part of the full Sonder library of 200+ courses
- All courses are taught in English
- Certificate of Completion included with every course
How to access
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