A Guide to Brand Identity and Strategy
Build a brand that resonates
What you'll learn: A Guide to Brand Identity and Strategy — a 30-minute sales and marketing course on Sonder.courses.
A business’s brand is more than a logo and color scheme. It’s also the personality, the story, and the way the brand makes people feel. No wonder then that a brand is almost as hard to define as it is to create. Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing your market position, and telling people exactly who you are and who you’re for.
What you'll explore
- A focused, beautifully crafted lesson — 30 minutes or less
- One illuminating idea explored from multiple angles
- Works on any device — phone, tablet, or desktop
- Part of the full Sonder library of 200+ courses
- All courses are taught in English
- Certificate of Completion included with every course
How to access
Related courses
The Ultimate Sales Prospecting Guide
Master the art of finding new customers
Social Media Marketing 101
Build your brand on social platforms
Paid Advertising
Maximize ROI with paid campaigns
A Guide to Content Marketing: Developing Your Strategy and Crafting Compelling Content
Create content that drives results
Social Media Marketing 201
Advanced social media strategies
Marketing Fundamentals: Your Getting Started Guide
Essential marketing concepts for beginners