Why People Buy: Boost Sales by Understanding Customers' Needs
Decode the buying decision process
What you'll learn: Why People Buy: Boost Sales by Understanding Customers' Needs — a 30-minute sales and marketing course on Sonder.courses.
Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for buying vary widely. Uncovering a customer’s underlying needs and motivations for buying can make it easier to close the deal. So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.
What you'll explore
- A focused, beautifully crafted lesson — 30 minutes or less
- One illuminating idea explored from multiple angles
- Works on any device — phone, tablet, or desktop
- Part of the full Sonder library of 200+ courses
- All courses are taught in English
- Certificate of Completion included with every course
How to access
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